Client:

Project Overview

Forter placed their trust in our expertise to handle various aspects of their presence at the MRC Conference in Las Vegas. Throughout our collaboration, our primary objective remained consistent: to enhance their visibility and foster meaningful engagement.

Services Provided:

  • Technical Production
  • Tradeshow Booth Design
  • Vendor Management
  • Shipping and Logistics
  • Strategic Planning
  • Creative Development
  • On-Site Management
  • Brand Incorporation

Tradeshow Booth

Forter approached us to conceptualize and design their tradeshow booth, inspired by their Fraud Force initiative. With a space-themed concept in mind, they envisioned an immersive experience featuring side-by-side Space Invaders arcade games, a demo station, and a welcoming desk. Leveraging their vision as our guide, we meticulously executed every detail, ensuring that their booth not only captured the essence of their brand but also attendees with an engaging and memorable experience.

Brand Ambassadors

We handpicked brand ambassadors to embody Forter's values and effectively engage with conference-goers, addressing inquiries, and guiding them towards the cabana and suite meetings. Their dedication to delivering exceptional customer service make them invaluable assets.

Cabana Activation

We were tasked to bring some serious relaxation vibes. Picture this: a cabana with massage therapists on deck, ready to massage attendees every 15 minutes. They also wanted to make sure their brand shined, so we sourced awesome branded items to jazz up the cabana. From branded pillows to coozies, it was all about showing off Forter's style and commitment to top-notch experiences. Attendees were able to kick back and relax.

Lunch and learns

Forter hosted daily lunch and learn sessions where our team was entrusted with the responsibility of capturing the speakers on camera and recording high-quality audio and video for the interviews. We also coordinated the necessary AV equipment for the breakout room, ensuring seamless technical support for the sessions.

Headshots

Forter also requested our assistance in capturing professional headshots for their internal team members, with an added touch of makeup expertise to ensure everyone looked polished and confident.