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Green is the New Glam: A Deeper Dive into Sustainable Events

I speak for the trees, for the trees have no tongues.

– DR. SEUSS,
The Lorax

Anyone who knows me knows I’ve always been a Dr. Seuss fan. One of his stories, The Lorax, has a powerful message about the choices we make and their lasting impact. In the story, a character called the Once-ler ignores the warnings of the Lorax and cuts down all the Truffula trees, only realizing too late the damage he’s done.

When it comes to events, sustainability can feel like an extra hassle at first – but just like in the story, small choices matter. Once you take that first step, you’ll see that ‘green’ events don’t just help the planet. They spark creativity, lower costs, and create more meaningful experiences for everyone.

So, let’s flip the script on traditional event planning and explore how to create unforgettable, eco-friendly events without the waste.

If you haven’t already, check out my previous blog: Thinking Green: Understanding Sustainability in Corporate Events for a high-level look at why sustainability matters in event planning.

When planning your sustainable event, think: Less Waste, Lower Costs, Zero Compromise!

1
Venue Selection

The foundation of a sustainable event starts with where you host it – choose a “green venue”!

Look for venues that:

– Have sustainability certifications like LEED, BREEAM, or GSTC
– Use renewable energy or have energy-saving measures in place
– Offer water conservation programs and waste reduction initiatives

When in doubt, ask! Many venues have green policies but don’t always promote them upfront.

2
Transportation

Getting There and Getting Around

A sustainable event starts before attendees even walk through the door!

Make It Easy to Go Green

– Pick a central location that minimizes travel distances for attendees
– Share transit maps and QR codes linking to public transportation options
– Partner with local transit providers to offer discounted or free rides
– Arrange shuttle services from major transport hubs to reduce individual car trips

Encouraging Carpooling

– Use carpool apps or event-specific Slack or WhatsApp groups to connect attendees
– Offer prime parking spots for carpools with three or more people
– Provide small incentives, like drink tickets or VIP seating, for those who take public transit or carpool

Sustainable travel should feel effortless and rewarding. A little planning goes a long way in reducing emissions and creating a greener event.

3
Materials & Supplies

Go for less waste and smarter choices! Here are some options:

Go Paperless

Switching to digital invitations, schedules, and event apps doesn’t just save paper—it makes everything easier to manage. Digital tools allow for real-time updates, seamless check-ins, and a more organized experience.

For materials that must be printed, choose recycled paper, biodegradable plastics, or FSC-certified wood. Reusable name badges and lanyards are another simple way to cut down on waste.

Opt for Reusable or Compostable Materials

– Use real dishes, glassware, and utensils instead of disposables
– If disposables are necessary, choose compostable or biodegradable options made from bamboo, palm leaves, or recycled paper

Source Sustainable Decor

– Rent or repurpose decorations instead of buying single-use items
– Choose LED lighting and energy-efficient setups
– Use potted plants, flowers from local farms, or even living walls instead of cut flowers

Reduce Single-Use Plastics

– Provide refillable water stations instead of bottled water
– Offer sustainable swag like seed packets, reusable bags, or upcycled gifts instead of plastic giveaways

Partner with Sustainable Vendors

– Work with caterers who source local, organic ingredients and minimize food waste
– Choose vendors that use sustainable packaging and prioritize eco-friendly practices

Plan for Waste Management

– Set up clearly labeled recycling and compost bins throughout the venue
– Work with waste management services that offer composting and recycling programs

4
Catering

Make decisions that are good for guests and better for the planet:

Source Locally and Organically

Sourcing ingredients from nearby farms reduces emissions from transportation and supports local businesses. Organic options help minimize harmful pesticides and promote sustainable farming practices.

Offer Plant-Based Options

A well-planned plant-based menu doesn’t just cater to dietary preferences—it significantly reduces the environmental impact of your event. Highlight the benefits of plant-based eating in creative ways, whether through menu descriptions, signage, or a chef-led tasting experience.

Reduce Food Waste

– Work with caterers to estimate portions accurately
– Track food waste to make informed decisions for future events
– Partner with local shelters or food banks to donate leftovers

A thoughtful approach to catering means great food, less waste, and a more sustainable event.

Ditch Single-Use Items

Opt for reusable dishes, utensils, and tableware. If disposables are necessary, choose compostable or recyclable alternatives. Small swaps like these add up to a significant reduction

5
Energy Use

Commander Efficiency: “Captain Excellence! How’s it going?”
Captain Excellence: “Excellent. You?”
Commander Efficiency: “Efficient, as always.”

That’s how your event should feel – seamless, powerful, and smart. Work with your production company to optimize energy use with energy-efficient LED and high-performance AV equipment. Less waste, lower costs, and zero compromise on experience. Efficiency and excellence – working together!

Optimize Energy & Enhance the Experience – Consider Renewable Energy

Choose a venue powered by renewable energy or offset usage with Renewable Energy Credits (RECs). If clean energy isn’t available on-site, purchasing RECs can help balance out the carbon footprint.

Renewable Energy Credits (RECs) represent proof that one megawatt-hour (MWh) of electricity was generated from a renewable source, like solar or wind. Companies or individuals can buy RECs to offset their energy use and support clean energy, even if their venue doesn’t run on renewables. It’s like balancing out your carbon footprint by funding green power elsewhere.

Sustainability, handled!

6
Decor and Giveaways

Focus on choosing what lasts when it comes to decor, swag and other materials you’ll be using for the event:

Sustainable Decor

Decor doesn’t have to be disposable. Use elements that can be repurposed, donated, or rented instead of single-use items. Potted plants, fabric draping, and LED lighting can create an elevated look while keeping waste to a minimum.

Eco-Friendly Swag

Rethink giveaways by choosing practical, durable, and sustainable items. Digital gifts like e-books, online discounts, or virtual swag bags are another great way to engage attendees without adding to landfills.

7
Community & Social Responsibility

Support Local Vendors

Sourcing products and services from local businesses strengthens the community and reduces the carbon footprint associated with long-distance shipping.

Incorporate Charity and Volunteering

Consider adding a community service element, like a volunteer opportunity or a partnership with a local nonprofit. Whether it’s a charity drive, a tree-planting event, or a donation-based initiative, integrating social responsibility into your event leaves a lasting impact.

In Conclusion

Sustainability in corporate events isn’t just a trend—it’s the future. And the best part? Going green doesn’t mean sacrificing impact or experience. In fact, it makes events more creative, memorable, and meaningful. From choosing smarter venues to cutting waste in catering, every decision adds up.

Plus, prioritizing sustainability doesn’t just benefit the planet—it elevates your brand. Companies that lead with eco-conscious initiatives stand out, build stronger connections with their audience, and reinforce their reputation as forward-thinking industry leaders.

As an event production and media agency, we’ve seen firsthand how a little intention goes a long way. So why not rethink the norm, shake things up, and create events that don’t just wow for a moment, but leave a lasting impact?

As the Once-ler warns in The Lorax:

UNLESS someone like you cares a whole awful lot, nothing is going to get better. It’s not.

Need help with your event?

Contact us and we can help you plan your next event.

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