Since it’s inception in 1988 with the purchase of the famous Sands Hotel & Casino in Las Vegas, NV and through its rapid expansion into China, Singapore, & Pennsylvania, the Las Vegas Sands has altered the hospitality industry’s landscape and culture through its ability to see the needs of the consumer before they even know they need it themselves.

The B2Group was tasked with visually documenting the history of this dynamic organization and a brief biography of Sheldon Adelson. We worked closely with the marketing team at Las Vegas Sands to provide corporate video production services and a two-part documentary focusing on the rise of one of the Hospitality industry’s biggest players, and the man who drove its success, Sheldon Adelson.

Sands Cares is the charitable arm of Las Vegas Sands Corp. through Sands Cares, LVSC is able to give back to the communities it serves through a wide variety of donations & services. Las Vegas Sands encourages all of its employees to participate in this charity and to give back to others. Through our corporate video production services, we had the privilege to document these efforts by working with LVSC to produce a narrative video showcasing the different ways that the Las Vegas Sands is impacting and influencing its community.

Being a hospitality giant can leave a huge impact on the environment, both positively but also sometimes negatively. Las Vegas Sands is hyper aware of this reality and in order to minimize its footprint across the globe, LVSC initiated the Sands ECO360 program. This program was designed to minimize its environmental impact through sustainable building and operational practices throughout all of its properties. The B2Group provided video editing services, working with the Sands to scrub through archived footage as well as shoot some of our own to combine it together to make this informational and inspirational video of the Las Vegas Sands global sustainability efforts. In addition to video editing, we worked with the client on storyboard creation and scriptwriting.

Not everyone has the most basic of resources available to them, even as basic of a resource like taking a shower. In order to promote better hygiene within the homeless community of Las Vegas, LVSC partnered with non-profit Clean the World, to create Fresh Start Mobile Showers. A mobile hygiene unit that is completely self-contained. Custom built out of a semi trailer, the unit houses 5 bathrooms complete with sink, toilet, and shower. Fresh Start Mobile Showers can be deployed to any location, at any time, where there is need.